{"id":271891,"date":"2022-01-19T15:34:37","date_gmt":"2022-01-19T14:34:37","guid":{"rendered":"https:\/\/blog.recordjet.com\/?p=271891"},"modified":"2022-09-19T17:53:23","modified_gmt":"2022-09-19T15:53:23","slug":"how-to-youtube-the-basics-for-your-channel","status":"publish","type":"post","link":"https:\/\/blog.recordjet.com\/en\/how-to-youtube-the-basics-for-your-channel\/","title":{"rendered":"How to: YouTube \u2013 the basics for your channel"},"content":{"rendered":"

Reach, algorithms and keywords are words that have become incredibly important in the last 10 years. There are rules of the game, for example, for what your keywords should be in order to generate the greatest possible range online, so that the algorithms work and your music video can be found and viewed. Sounds complicated? Just a little. We\u2019re laying out the most important basics so that you can create the perfect YouTube experience.<\/p>\n

While the perfect YouTube channel, video settings and descriptions might not make you the next Billie Eilish, who with 1.1 billion views on her video for Bad Guy has certainly done everything right \u2013 and not only on YouTube, it is an important step in the right direction.<\/p>\n

Let\u2019s start with something simple: your own YouTube channel<\/strong><\/h3>\n

An important question you must answer at the beginning is: personal account or brand account? If you already have a Google account, you can watch and rate YouTube videos, but that doesn\u2019t mean, however, that you can also upload videos, create playlists and analyse insights. You will need your own YouTube channel to do this.<\/p>\n

If you would like to create your own official YouTube channel to expand your online presence, we recommend that you create a brand channel. Among other things, this gives you the chance to use a different name on YouTube than your personal Google account and you can add managers to the channel who will have access. This makes sense if you have a team that will look after your channel, or are planning to hire a team in the future. Click here<\/a> to find out how to create a personal or brand channel. More information on managing a brand account can be found here<\/a>.\u00a0Once you\u2019ve set up your channel, you can get started.<\/p>\n

The YouTube Studio<\/strong><\/h3>\n

You can use the YouTube Studio<\/a> to upload new videos, create and edit playlists, see your channel analysis and manage comments. In order for your YouTube channel to look professional and appealing, you should keep in mind a few basic rules when setting it up.<\/p>\n

\"YouTube\"<\/p>\n

The channel info is your business card<\/strong><\/h3>\n

As a musician, this is the place to put a link to your website (if you have one), as well as a short biography. Make sure you keep this description up to date. Updating is the magic word. This is also a sensible place to announce upcoming releases or tour dates.<\/p>\n

Links, links, links<\/strong><\/h3>\n

Link all your other social media channels such as Facebook, Instagram, TikTok and the others. These links are placed directly on your channel banner and on your channel info. It\u2019s also a good idea to include a promo link, e.g., to current releases, advanced booking for your tour or your merchandise shop.<\/p>\n

Profile picture & channel header<\/strong><\/h3>\n

Upload an up-to-date profile picture, as well as an attractive channel header (banner image). You can put information such as the date of your next release on the header. Make sure the dimensions of the banner image are correct so that it can be displayed properly on all devices.<\/p>\n

Catchy channel trailer<\/strong><\/h3>\n

Create an attractive channel trailer. This is a video that convinces YouTube users who have not yet subscribed to your channel to follow you to stay up to date. As an alternative to a newly filmed channel trailer, we recommend you use the most recently uploaded video. In addition, you can select a specific video which will be shown to all subscribers, if they haven’t already seen it already. Perfect for showing a video with particularly high priority again.<\/p>\n

Create your own playlists<\/strong><\/h3>\n

Create playlists with appropriate names, such as “Official Music Videos” or “Interviews” etc., and sort them in your channel so that the most important ones appear first. This makes your channel clearer and thematically structured.<\/p>\n

Keep your channel up to date<\/strong><\/h3>\n

Always keep your channel and all information on it up to date. Having the release date for an album that was two or three releases ago on the banner image doesn\u2019t make any sense. Your channel is your space. Use it!<\/p>\n

When you upload a video to your channel, you need to keep some things in mind:<\/p>\n

Video quality<\/strong><\/h3>\n

Make sure you upload your videos in as high a resolution as possible, preferably in HD. Anything else is not sexy and looks unprofessional.<\/p>\n

Video title and thumbnail<\/strong><\/h3>\n

Thinking of a video title that is both good, perfect for search engines and yet cool, is not always easy. It takes a little practice. But it’s important because the title is one of the most important factors in making your video easier for viewers to find.<\/p>\n

The same applies to the video thumbnail. On the YouTube homepage your audience can only preview images from the video. These images are called thumbnails and you can choose them yourself. We recommend that you make the thumbnail yourself and don\u2019t simply use a still from the video. The thumbnail should make people curious about the content of the video and arouse the viewer\u2019s interest.<\/p>\n

For how to choose the right title and what you should be aware of when creating the thumbnail, look at this short, snappy tutorial<\/a> from the YouTube Creator Academy. Click through all the relevant points to get a good enough level of knowledge to get started.<\/p>\n

Video description<\/strong><\/h3>\n

You should take your time on the video description to make your video easily findable on Google and YouTube. The description should include important information, hashtags and keywords to give your video the necessary push. This is also a good place to put a promo link to your current release, advanced booking for your next tour or your merchandise store \u2013 regardless of whether it’s your latest video or an older one. Here<\/a> is where you can find out more about what you should be aware of when composing a video description.<\/p>\n

Tags \u2013 keep them short and sweet:<\/strong><\/h3>\n

In the advanced settings for your video, you can select tags. But just the right amount! Not too many, but not too few.\u00a05 to 6 tags is the perfect number.<\/p>\n