Update October 2026: All the info on Spotify Wrapped 2026 and the Artist Message – from 6 October you can upload your clip

It’s that time again: Spotify Wrapped 2026 Season is just around the corner. And so you don’t miss the opportunity, we’re reminding you in good time—because as an artist, one of the best moments of the year is waiting for you: thanking your fans directly. From 6 October, you can upload your Artist Message for Spotify Wrapped 2026.

What’s new on Spotify Wrapped 2026

Spotify has come up with something for 2026 that will be a relief for many parents and families: if you regularly listen to kids’ songs or play them for the little ones, you’ll soon be able to exclude that music from your personal taste profile—and therefore from your year-in-review.

You’ll find the toggle in the mobile app under “Content and display”. Handy: the change also applies retroactively to kids’ songs you’ve already listened to this year. The music itself doesn’t disappear anywhere—it stays searchable and playable, but it won’t count towards your stats anymore. The feature is rolling out worldwide for Free and Premium users. If you don’t change anything, kids’ music will continue to be included in your Wrapped. So it’s a conscious decision.

Spotify hasn’t yet announced when Spotify Wrapped 2026 will officially be released. Traditionally, it’s sometime in late autumn—often on a Wednesday in December.

Spotify Wrapped 2026: more than numbers – direct fan moments

Okay, you know Spotify Wrapped. We point it out every year. But the Artist Message feature makes the Wrapped experience more personal every year—and 2026 is no exception.

With a short, self-recorded clip, you can speak directly to your biggest fans. Your video message will appear right in your fans’ Wrapped experience—personalised for everyone who has you as one of their top artists. It won’t just show up in their Wrapped video feed, but also in their Wrapped Data Story.

The numbers speak for themselves: in 2025, more than 70,000 artists uploaded their clips, reaching tens of millions of fans worldwide. Compared to 2024, fan engagement grew by almost 20%—with more track Saves and Shares. How many artists will take part in 2026 remains to be seen. But the opportunity is there.

It’s only 30 seconds. But for your fans, it will very likely mean something.

From when can you upload your Spotify Wrapped 2026 Artist Message?

From 6 October 2026, you can upload your video message via Spotify for Artists. Ideally, record your clip now so it’s ready to go as soon as it starts.

How it works: your Wrapped video message in 3 steps

Record a vertical video (max. 30 seconds) on your phone. Then go to Spotify for Artists (web) to Video & Visuals → Wrapped banner. Upload your clip, add a short caption (max. 100 characters), and tag a song that should be linked when people watch the clip.

Your clip will go live automatically as soon as Wrapped starts—and will stay active until Wrapped ends.

Important: no music, no singing, no explicit content, logos, or filters. Keep it simple—pure and real works best.

What should you say in your Spotify Wrapped 2026 Artist Message?

This year, Spotify is giving you specific ideas: say thank you. Thank your fans for their support in 2026.

Share a milestone—an unforgettable show, a release, or a personal fan moment you’re especially proud of. Look back at the song that changed everything—whether it’s a new release or a track from your catalogue that’s having a renaissance right now.

Look ahead: what can your fans expect in 2027? New music, a tour, a creative project?

Wrapped – the perfect moment to get close to your fans

Wrapped isn’t just a year-in-review. It’s the best opportunity of the year to strengthen your fanbase and bring your community closer to you.

So make sure now that your merch and live dates are up to date in Spotify for Artists. Wrapped is the moment when fans are especially attentive—and especially ready to support you.

Wrapped Season 2026 is your chance. Use it, be authentic—and make your fans’ Wrapped experience something special.

Best to get started right away. Time is ticking.