It’s time for Spotify Wrapped: talk to your fans (Update September 2024)
Between 24 September and 15 November, you can leave a message to your fans on Spotify Wrapped (update September 2024).
To refresh your memory: Spotify Wrapped is a place for hundreds of millions of listeners around the world to come together to celebrate what they loved to listen to in 2024. And so that you don’t miss out on the fun, we want to remind you how to bring your fans a little joy by putting a clip on Spotify Wrapped.
The Spotify Wrapped Data Story: it will appear after the Wrapped Season, but you can get ahead of the game
Now is the perfect opportunity to tell all. For example, you can reveal something special about an individual song. Maybe you could choose a song that has a story to it or that you have enjoyed playing live this year. Or perhaps you want to talk about the song’s creative process?
Unlike last year, Spotify wants to encourage artists to record multiple clips so that each clip is always associated with a song. This means that even more listeners can be reached.
The clips are played to the user in a personalised Wrapped Video Feed. The clips will also be put together in what is the absolute highlight of the season: the Wrapped Data Story! Once Wrapped is over, the clips will automatically move to other locations within the service, including Artist Profile, Now Playing and Home.
The clip upload window begins on 24 September and ends on 15 November.
The clip is uploaded on Spotify for Artists. Access levels Edit, Admin or Label Access are required to upload videos. The clips will be made available to listeners in over 70 markets.
How do I upload clips to Spotify for Artists?
- Record a 30-second, vertical video.
- Make sure your video does not contain music, singing, lyrics, explicit content, logos, brands, text, filters, or graphics.
- Upload the clips via Spotify For Artists (web only!). Click on the Wrapped Banner, select the song you’re talking about and add a caption.
- You’ve done it! Your clips will go live automatically once Wrapped starts.
A novelty on Spotify back in 2022
Spotify Wrapped itself is not a new feature on the streaming platform. What is new, however, is that this year there is the opportunity to connect fans with their top artists. And that’s where you come into play.
The “Spotify Artist Messages” function means that this year you can contact your listeners directly for the first time. Creating a fan moment with a personal video message ensures that this will be practical, special or emotional for your fans.
Create your personal video message
The new function gives you the opportunity to tell your listeners what’s going on in your life, what you’re planning to do musically, or what has shaped your year. You can also thank your fans for their support and love.
See the Spotify for Artists page, for famous examples and explanations of exactly how to get the thank you video done. In any case, it is important that you record a vertical video that is no longer than 30 seconds. Also make sure that your video does not contain music, vocals, or lyrics. Explicit content, logos, trademarks, graphics or filters may also not be visible in the video. So: pure and no frills is the way to go.
From there it is easy to upload your video to Spotify for Artists. Whether you do it in the app or in the browser, you can’t miss the “Upload Now” button. Once your video has been uploaded and approved, it will appear in a so-called Wrapped Video playlist that is tailored to each listener.
Thank you message with added value
Once your video has appeared on the personalised Wrapped Video playlist, it is time to get started with your thank you message to your fans. Any listener who added you to their

top artists in 2022 will be able to see your video message. The personal message also has very important added value for you: it strengthens your fan base. So be prepared, and check your Spotify account to ensure that you are always up to date.
For example, make sure your merch is up to date and your next gigs are updated and highlighted. Spotify reminds you as an artist that the Wrapped Season is the perfect moment to put up a fan support button if you don’t have one yet. Your fans want to give back to you the love and thanks you give them. That’s why the Wrapped Season is also the perfect moment for your fans to give you something back. Spotify’s statistics say that donations and support from fans for their top artists are never higher than at this time. In the best case, the financial support of your fans will help you to start planning and realising your next release.
It’s best to start right away…the clock is ticking. Have fun with Spotify Wrapped!