Between 1 October and 14 November 2025, you can leave a message to your fans on Spotify Wrapped (update September 2025).

It’s that time again: the Wrapped Season is once more upon us. And so that you don’t miss out on the fun, we want to remind you how to bring your fans a little joy by putting a clip on Spotify Wrapped. This is a unique opportunity for you as an artist to reach your fans directly in a personal, authentic and approachable way.

Wrapped 2025: more than numbers – direct fan interactions

Spotify Wrapped itself is not a new feature. You’ve heard of it. You know it. We tell you about it every year. But last year an exciting feature was introduced that makes the Wrapped experience even more personal: Artist Messages. These messages allow you to speak to your listeners directly with a short, self-recorded clip. See the Spotify for Artists page for famous examples and explanations of exactly how to get the thank you video done.

And in 2025, the whole thing will step up a level: your video message will appear right in your fans’ Wrapped experience – personalised for those who have you as one of their top artists. It will appear not only in their Wrapped video feed, but also in their Wrapped data story.

Last year, according to Spotify, over 18,000 artists uploaded their clips, reaching hundreds of millions of fans worldwide. The result: more than 500 million messages. The number of song Saves tripled in 2024 compared to 2023. Gen Z was particularly active: they provided half of all views and nearly 60% of the Saves.

Deadlines and terms and conditions

• Time period for your upload: 1 October to 14 November, 2025
• Eligibility criteria: all artists with a Spotify for Artists account
• Who can upload: anyone with admin, editing, or label access

Here’s how it works: your Wrapped video message in 3 steps

Record a vertical video (max. 30 seconds) with your phone. Thank your fans, share a milestone from this year, or take a look ahead to 2026 – for example, new music, a tour, or a special moment you’re looking forward to.

Some important rules: no music, no vocals, no explicit content, logos, or filters. Keep it simple – pure and real works best.

Then from Spotify for Artists (Web), go to Video & Visuals → Wrapped Banner. Upload your clip, add a short caption (up to 100 characters) and tag a song that will be linked to when the clip is viewed.

You’ve done it! Your clips will go live automatically once Wrapped starts. Your clip will now be automatically scheduled for the Wrapped launch and will remain live until the end of Wrapped. Afterwards it will be removed.

What should you talk about?

Here are some of our ideas for making a really good clip:

• Say “Thank you”. Thank your fans for their support in 2025.
• Share a milestone, such as an unforgettable performance, release, or personal fan moment.
• Reflect on the song that has shaped your year, whether new or from your back catalogue.
• Look forward: what are you looking forward to in 2026? An album, a tour, a big project?

Wrapped – the perfect moment for connecting with fans

Wrapped isn’t just an opportunity to look back on the year – it’s the best opportunity to strengthen your fan base. If your fans feel how much you value them during Wrapped, it increases their bond with you enormously. Remember, many fans also use this time to support artists directly – be it by buying merch or the fan support button.

So, this is a good time to make sure that your merch and live dates are up to date in Spotify for Artists. Wrapped is the time when fans are particularly attentive.

Wrapped Season 2025 is your chance to connect even more closely to your community. Take the opportunity to be creative and authentic – and make your fans’ Wrapped experience special.

It’s best to start right away…the clock is ticking. Have fun with Spotify Wrapped!