Girls’ Day – pizza, donuts and lots of music!

Even in 2025, female-presenting people are still under-represented in the music industry – and we at recordJet, as hard as we try, have not yet reached the 50% mark. This is another reason why we take part in Girls’ Day every year, including this year. Our mission was to explain to the group what our job entails. But we were also very curious as to what brought the young women to us. Maybe one day, one of them will be working with us or for us?

Girls’ Day (by the way, there is also a Boys’ Day) provides young people (12-18 years old) with insights into occupations that were historically more gender-specific. The aim of the day is to promote diversity, contribute to education and encourage young people to look around freely and without stereotypical restrictions at their future career choices – regardless of traditional roles.

Empowerment, visible diversity and the power of women

Luckily, the topic at hand is one that we as a team are passionate about, with our colleagues Karoline and Seti fervently organising everything. No wonder they were all there. On time. We were sitting in a circle – in our office on Torstraße, in the middle of Berlin. Expectant and full of potential: 16 young women between the ages of 12 and 18 who had responded to our call. The whole room was full and remarkably quiet. All eyes on us – the women of recordJet! A good feeling.

But also a great responsibility. It was clear to us: today was not just about demonstrating our work – it was also about giving empowerment. One message, for example, was don’t just get a job in the music industry, but consider getting a job in leadership, as our manager Caro, who had taken time away from her family, explained to us all. Because although the percentage of female-presenting people in the music industry is constantly increasing, management statistics are clearly in the single-digit range for women. So let’s talk straight and get down to business.

And although this wasn’t the first time we had held Girls’ Day in Torstraße, there was some excitement in the air. And many questions: how would the girls respond to what we had to say? To our musical super act Anna Yuna? To our little icebreaker games? Where should we even begin?

There is magic in every beginning

We started off with some philosophy, with the certainty that life’s paths rarely go as we expect. And that sometimes things in life just fall into place perfectly. It is not possible to plan everything – and you shouldn’t even try. Because what happened to our first speaker (Caro, Managing Director) can happen too: taking a co-management position with a Scandinavian studies degree and maternity in your pocket.

She reinforced her desire for equality in our company with a small quiz. Her message to the girls was clear: you’re needed. Also – and especially – in our industry. The music industry.

Icebreaker questions, helping two ways, and why IT is a women’s business

A good old ice breaker game afterwards helped us to learn a little bit about the girls. “Two truths, one lie” was just the thing to warm everyone up. We playfully found out things about each other that we never would have. The fact is that many girls already had an affinity for music – either in the form of choir performances, solo concerts on the clarinet or simply a little home studio experience as singers.

Of course, we also tried to score points with outrageously delicious pizzas and absolutely addictive donuts. But the day was a great success. Beate and Theresa took over the Girls Day mothership after Caro. They spoke about their areas of expertise: support, quality assurance and customer service.

And their presentation demonstrated their work very successfully. Since their work consists of being in direct contact with our artists, they were also able to show some funny, bizarre and quite real situations and read them aloud – with pixelated addresses. In addition, the girls got a practical insight into our quality assurance, the stage before a song is sent to the stores.

Our colleagues had prepared a fake profile (Billieiei Eilisch :)), including a cover picture and information – and peppered it with small, intentional errors. And so began the detective work: the girls played Sherlock Holmes and discovered, for example, an incorrect price or a misspelling in the title.

This hands-on exercise led directly to our core at recordJet: the music. Our work stands and falls with our great artists.

Right after that it was the turn of our colleague from IT: Alex. She skilfully demonstrated to me how the frontend and the backend work – and that she is even a huge computer history nerd. Did you know, for example, that programming – the basis for the computer – was originally invented by a woman?

Marketing, First Class, and social media

The baton was then handed over to me. I had to talk all about marketing and blogging. I did my best to illustrate marketing to the young girls as practically as possible. In addition to our general tasks, I also organised a small challenge to get things going: the girls had to help me choose the name of an imaginary playlist and later the name of another playlist, using the description of a particular mood I had set.

Setareh and Eleni, from the First Class team, then led us eloquently as usual through their section. Together with us, they organised a vote on our monthly recurring feature, “Artist of the Month”. The girls chose the “Artist of the Month” in a simulated vote. Our colleagues had selected five artists for us to choose from. In addition to the song, the assessment criteria also included information such as the artist’s bio, their marketing using photos, and the number of monthly listeners on Spotify etc.

The girls learned what a pitch is and how professional recordJet’s artists are with their work. Best of all: their vote will even be included in our regular AotM voting!

Last but not least, our social media experts Sky und Julia delivered a fantastic talk about social media management. They took a very practical approach and conducted a social media analysis using the girls’ favourite artists. Participation levels were high – after all, it was a lot of fun!

The absolute highlight – Anna Yuna

Speaking of a professional artist, the pop musician Anna Yuna and her guitarist came to our office. The pop singer, almost completely dressed in black, came, told, sang and enthused. Anna Yuna is a singer-songwriter from Berlin who inspires with her clear, emotional voice and dreamy indie-pop songs. She started off in electropop under the name A.VJU and between 2017 and 2021 published an EP and four singles. After completing her master’s degree at the Popakademie Mannheim and moving to Berlin, she started her new German-language music project. Her current songs are characterised by minimalist arrangements and a melancholic atmosphere reminiscent of a nighttime walk through Berlin.

Not only did she teach the girls about life from the perspective of a female artist, she also let us in on the creative process of making her music. She explained the profession of a female musician from A to Z and made it so playful and good that we sat there with our mouths open. It bears repeating: we have the best artists ever.

Anna Yuna then sang a few songs for us in the office and the girls hung on to her every word. This young woman sang beautiful pop songs for us and let the sparks fly.

In conclusion

After this eventful and full day, two things were clear to us women of recordJet:

First: we’ll be back next year! Second: it has been so much fun for us to show knowledge, enthusiasm and a kind of ‘open door’ to the new generation that we can only hope that it will bear fruit.

We simply hope that our work has helped a new generation of strong and curious women who would like to follow in our footsteps and who might be able to imagine doing so – perhaps even because of us. Because, in a way, Girls’ Day was just as relevant to us. In any case, I once again realised what a great bunch of women and colleagues we are at recordJet.

We will see each other in the future. In April 2026!