Spotify is protecting artists with new AI rules against fake uploads and deepfakes.

The AI revolution in music is in full swing. But while artificial intelligence is a creative tool for some, it has become a problem for others: fake uploads, voice imitations and generic AI tracks are flooding the streaming platforms. However, Spotify is responding and is strengthening artists’ rights against AI abuse with new safeguards.

AI in music: an opportunity or a risk?

AI in music production is changing how music is created. From text generators to AI vocals to complete productions, creatives are using the tools to experiment, visualise and work faster. But at the same time, the proportion of content that has been created automatically or even fraudulently is growing. Independent artists whose names or songs are being imitated and published without consent are particularly affected.

Spotify wants to change that and has therefore introduced new AI policies that aim to curb AI abuse without inhibiting innovation.

75 million fake uploads deleted

In 2025 alone, Spotify has already removed more than 75 million AI-generated fake uploads, according to its own data. These fake uploads were mostly generated using automated tools to manipulate the royalty system. A new algorithm for finding AI music will detect suspicious content before it ends up in playlists, feeds or radio recommendations. This is meant to give artists what they are entitled to: real plays, real fans and fair royalties – free of AI spam or fake streams.

Protection against AI deepfakes and identity theft

Another focus is the protection of artistic identity. AI generations that sound deceptively similar to well-known artists are appearing more frequently – without their approval. Spotify is therefore tightening its AI guidelines and now offers a faster way to report such cases.
Anyone affected can file an objection directly via the Legal Form (“Publicity / Likeness”)  – for example in the case of voice copying or unauthorised releases.

Distributors like us at recordJet are also checking uploads more carefully to stop fake releases or identity theft before they are even released.

Transparency obligation for AI music

Also new is the plan to make AI use visible in song credits in the future. This means that artists and labels should indicate whether and to what extent AI was used in a song – e.g. for vocals, instruments or post-production.
The goal of Spotify AI updates is to increase transparency: the listener should be able to work out how authentic a track is and exactly who – or what – actually went into making it.

Why this is important

The new measures show how seriously Spotify is taking the topic of AI in music. As AI tools in music production are becoming ever better, the boundaries between human and machine creativity are getting blurred.
Spotify’s clear rules and AI protection mechanisms have an obvious objective: to strike a balance between promoting technology and protecting artists.

What this means for artists

For you as an artist, this means:

• More security. Your voice, name, and music are better protected.
• More transparency. If you use AI tools, you can do so openly and without legal risks.
• More fairness. Your streams will be less distorted by automated fake plays.

And still, AI remains a creative tool. You can use it creatively, but also honestly, without losing control of your own art.

In summary

AI music is here to stay. And yet the future of music will not be determined by algorithms, but by attitude. With the new AI updates, Spotify is sending an important message: creativity needs protection – and clear boundaries.
Because in the end it doesn’t matter who or what creates the song, but why.