The best promotion agencies at a glance
Music promo agencies: What they can do for you as an artist.
Promo, promo, promo. Finished songwriting? Time to start hustling. When should be the release? How? Who do I want to reach? And how do you reach the widest audience possible? Once an artist’s fanbase has reached a certain size, it makes total sense to get a promo partner for your release – whether it’s a single, EP or album. They help you to place and visualise your music as best as possible.
This costs money, of course, but if you choose an agency that suits you, an increased audience and more success will follow thanks to the established contacts, expertise and services the agency has. There are now several music promoters, but are they all right for you? We have sifted through the mass of promoters and have struck gold.
So here is an overview of our choice of promoters. And because we only choose the best: these are our best music promoters to successfully promote you and your song.
Let’s go!
Bite It Promotion
Bite it Promotion is a PR agency founded in 2017 by Gregor Samsa. It specialises in print and online promotion in the fields of rock, pop and related genres. Their releases are extraordinary and very indie. The agency offers tailor-made services, including advice on the preparation of promo plans, support in the creation of press kits as well as sending newsletters to established contacts, digital and physical sampling of relevant media, coordination of interviews and targeted media work for reviews. With Änne Wetzel as Head of PR, you have an experienced promoter at hand, who works/has worked with bands and artists like Helloween, Gotthard, Alin Coen and Babymetal.
Check your Head
Check your Head is a versatile promoter that specialises in the areas of music PR, artist promotion and event communication. Based in Berlin, the agency, founded by Stefan Velten and Jan Schueler, works on developing innovative PR campaigns for aspiring and established musicians, bands and labels. The agency serves a wide range of genres, including indie, pop, rock, hip hop and electronic music. They support their customers, including: Berq, Oliver Koletzki and Betterov, through strategic storytelling, digital presence and classic media work.
Check Your Head is known for its close relationships with journalists, bloggers and influencers and offers comprehensive advice on how to perfectly position music projects. Through its dynamic and creative way of working, Check Your Head helps to make artists visible in a crowded market and to successfully communicate their musical visions.
Dr. Music Promotion
Dr. Music Promotion offers a wide range of services in the music industry. Founded by Miriam Guigueno and Torsten Wohlgemuth, the music promotion agency covers the entire range of print, online, radio, playlist, TV and tour promotion and carries out targeted social media advertising campaigns. With many years of experience in the entertainment business and the creative implementation of worldwide cross-media PR campaigns, Dr. Music Promotion supports artists and labels in increasing their reach and strengthening their image. The services offered include music PR and music marketing in the areas listed, as well as advice on optimizing social media presence and image. Dr. Music Promotion is also active as a distribution label, booking agency, management and publisher and specializes in the genres pop, rock and metal.
Subgenres such as alternative rock, hard rock, heavy metal, progressive metal, rock, country and other varieties of guitar-heavy and popular music are also covered, with artists such as Dean M. Collins, Birdeatsbaby, Oversense and Exilia.
PUSH HARD
PUSH HARD is an international PR and communication agency based in Germany. Its main focus is on promoting musicians and brands through strategic PR, marketing, social media and communication measures. The team offers tailor-made campaigns and consulting services for artists, labels, brands and events to ensure sustainable success and increased visibility in the industry. PUSH HARD caters to artists such as, Adam Beyer and Torsten Kanzler, from various electronic music genres, including house, techno, tech house, melodic techno, afro house, downtempo, indie dance, deep house, deep techno, French house, electronic and minimal.
Radar Media
Radar Media is an experienced promoter that specialises in music PR, artist marketing and strategy development. The agency supports national and international artists, labels and bands in effectively marketing their music projects and achieving reach in the music and media landscape. With a broad network in the fields of print, online, radio and social media, Radar Media covers various music genres, including pop, rock, indie, and electronic music and artists such as Ski Aggu or Zartmann, with radio PR among other services. In the past, the agency has collaborated with renowned artists and brands, including the implementation of the Germany-wide MTV Campus Invasions.
Radar Media is known for its professional approach, creative ideas and ability to establish artists in the public eye for the long term. It offers not only classic PR services, but also consulting in the area of branding and digital communication.
superlifepromo
superlifepromo is a modern all-in-one® music marketing, PR and coaching agency based in Munich. Founded in 2011 by Jo Halbig, the lead singer of the band Die Killerpilze, the agency has become one of the leading independent music agencies in Germany. The agency provides a comprehensive service that includes editorial promotion in online, print, TV, radio, podcasts and streaming. In addition, services in the fields of social media ads, influencer marketing and social media conceptualisation are offered. superlifepromo works with a variety of artists, from ambitious newcomers to top 10 acts, such as Kraftclub, Dicht&ergreifend, Paula Carolina and many more.
Along with rockstar coaching, superlifepromo also offers digital musician consultation which supports bands and DIY musicians in developing professional strategies for promotion, marketing and fan community building.
So now it’s your turn!
We have no doubt forgotten a few more good promoters. But we hope that this article can help you market yourself a bit better. Have fun looking through them and we wish you maximum success in booking your promo. All the best!