Want to be even more successful on TikTok? The new tools make it possible.

TikTok without music, dance and trends? Impossible! TikTok needs music and its musicians. And you need TikTok. No other social platform is better suited to generating new fans and followers for your music and for you. To keep your fanbase growing, TikTok has introduced the Artist Account. TikTok wants to strengthen relationships with the music industry and promote musicians like you and your content. The Artist Account includes a range of features and promotional tools. All you need is at least four songs that you must have already released on TikTok.

TikTok describes the Artist Account feature as follows: “It’s a showcase for fans to learn more about your music, your creative process, and discover the latest releases”.

Artist tag and profile customisation

With the Artist Account function, musicians can add an “artist” tag to their profile, which distinguishes them from normal users. This tag will appear under your account name and will show the TikTok community and your new potential fans that you are an artist. In addition, artists can customise their profile to better reflect their music and image and further strengthen their brand presence on TikTok. The so-called Music tab. When it comes to publishing, this dedicated tool will help you to enhance your reach and increase the impact of your new release. You should highlight your current release 14 days before and 30 days after the release on the tab. This will automatically make your upcoming release appear on the discovery pages of the sound catalogue. A central location on the platform to create as much visibility as possible.

What else is new?

• The music tab curates the catalogue and ensures that new music is added automatically. This means your fans can get involved with your song as quickly as possible.
• The “By Artists” feature increases your visibility as an artist. For example, you can pin a favourite post at the top of your page (similar to Instagram) to draw attention to your favourite TikTok video, whether it’s a new release or a recent clip.
• “Behind the Song” – One of the remarkable features of the Artist Account is the ability to create “Behind the Song” explanatory videos. These video clips provide insights into the creative process and stories behind an artist’s songs. They are displayed in search streams and other music highlight features, allowing fans to establish a deeper connection with the artist and to develop greater appreciation for their music.

TikTok’s influence as a music discovery platform

TikTok has quickly gained importance as a platform for discovering music where songs can quickly become viral and artists can be catapulted into the mainstream. It offers a unique way to connect with a large and diverse audience, allowing you to reach new fans and gain visibility that might be difficult to reach through traditional music channels.