Fan Study and Greenroom offer you even more ways to get the best out of Spotify

Spotify is not only one of the world’s largest streaming platforms, it also offers you many features that are important for and help you with marketing your music. In addition to Spotify Canvas, Spotify Promo Cards and all the options available in Spotify for Artists, you can now also take advantage of the latest features “Fan Study” and “Greenroom”.

Spotify Fan Study

The streaming giant has analysed millions of data points in order to give you new insights and information – everything you need to help you understand and appeal to your fanbase. After all, fans and listeners are the basis of all success.

Click here to get an insight into all the data Spotify has collected and made available. The team has also used the data collected to come up with some valuable tips.

The whole thing is divided into four chapters: how to increase your reach, how to connect to your fans, how to publicise your next release and merch. This feature offers added value for artists, management, music marketers and label management alike. Fan Study is designed so that everyone can learn something and use what they have learned in the future.

Spotify Greenroom

A further new Spotify feature is the Greenroom. Greenroom is a live audio app by Spotify that enables you to virtually meet your target group. When and especially how do you have a detailed exchange with your listeners? This is especially important, both when it comes to understanding your fans and so being able to evaluate them better, as well as to building a personal connection with your listeners.

So how does it work? You can moderate a “room” – in other words, you can choose the speakers, set the tone and topic of discussion, even take part in the conversation and record the audio. In summary, Greenroom offers the chance to cultivate a highly dedicated audience which is interested in and enthusiastic about not just the artists and the music, but also everything behind the artists and the music.

In order to support creatives and their ideas, Spotify has also announced a Creators Fund through which compelling content can be financially supported. Click here to find further information on Spotify’s Creators Fund and to sign up.

Sounds good, but what should you actually talk to your fans about? There are numerous possibilities; your creativity knows no bounds. You can talk about your latest or previous releases, you can start an after party after a release or concert or introduce the crew behind your project and include them in the discussion – this’ll make it all a bit more exciting! Ready to get started? Click here to download the Greenroom app.

Have fun!