Spotify for Artists – all information and features at a glance (Update July 2024)
News from Spotify - always up to date
This article gives you an overview of the latest updates on Spotify for Artists. We regularly update the news and provide you with links to other relevant articles about Spotify for Artists. Spotify is constantly working on improvements to support the user experience – we summarize them for you.
What’s new?
July 2024: Marquee and Showcase now bookable via Spotify for Artists
From now on, artists and labels from Germany can book Marquee and Showcase campaigns via Spotify for Artists. These new features will help you to promote your music even more successfully and draw listeners’ attention to your new and existing releases.
What is Marquee?
Marquee is a full-screen, sponsored pop-up that informs listeners about your latest releases. Whether it’s a single, EP or album, Marquee ensures that your new release catches the eye. According to Spotify, songs promoted via Marquee are saved and added to playlists 2.2 times more often on average.
What is Showcase?
Showcase is the latest campaign tool from Spotify and appears as a banner at the top of the app home page. With Showcase, you can promote not only new releases, but also older ones. Listeners who see a Showcase are six times more likely to stream the advertised music.
How can you use Marquee and Showcase?
You need a credit card with a German billing address and a minimum budget of €100 to book a campaign. According to Spotify, teams will soon have access to the “Campaigns” tab in the respective Spotify for Artists dashboard. They will then be able to book campaigns directly via Spotify for Artists, provided a release meets the conditions. This means that your release must have reached at least 1,000 streams in at least one of the 34 eligible markets in the last 28 days.
November 2023: It’s Spotify Wrapped Season!
November 15th is the deadline for Spotify Wrapped. Here you can find the in-house guide on the best preparations to make. A quick checklist of what you should start today? Here we go! Upload a 30-second video to be featured directly on Wrapped for fans who have heard you as a top artist this year. Update your merch items! Maybe now is also the time for a Christmas market discount? Last year, Wrapped week was the period with the most merch sales on Spotify. Check that your artist profile is up-to-date! It’s important that all links are correct. Playing concerts soon? Yay! Highlight the dates on your profile.
May 2023: Sell merch on Spotify
Artists have long been able to add and sell their merch products on Spotify. What’s new is that listeners can scroll down while your song is playing and buy your merch. As an artist, you can also add your vinyl pre-order or even a free digital merchandise product to receive emails. In other words, your entire store can be included in the Spotify app. Recently, this means up to 250 items at once.
- March 2023: Now Playing
- The area that listeners see while streaming a song on Spotify is called the “Now Playing” view. In March, an update for the Now Playing view was announced. This new tool is designed to encourage listeners to discover new music and help artists build a stronger connection with their audience. It can also provide information about you as an artist – with a biography, lyrics, canvas, merchandise and upcoming concerts.March 2023: Spotify Clips
With the help of short, vertical videos that are a maximum of 30 seconds long, artists can put their music center stage with Spotify Clips. This allows listeners to view and interact with the clips in the respective artist profile.
March 2023: Countdown Pages
With Countdown Pages, Spotify for Artists offers a new platform where fans can save upcoming albums in advance. They can also take a look at the tracklist, pre-order new merchandise, watch video clips shared by artists and follow the countdown to release.