Spotify meets Shopify! So what exactly does this mean for you as an artist
Your merch on Spotify – shopping and streaming now go hand in hand!
Wait, shopping and streaming?! Oh yes! A combination that is more practical for both musicians and consumers. This is why the collaboration between the streaming provider Spotify and the e-commerce and omnichannel platform is a practical stroke of luck. We have summarised here exactly what the benefits are for you and how you can take advantage the new opportunities. Let’s shop!
Here’s how it works:
Until now, selling and streaming were two separate things. But that’s no longer the case. With the merger of the two platforms you can now offer your merch and other products right on Spotify. So someone who discovers your music for the first time and becomes an ultra-fan right away can go straight from streaming your album to shopping. Speaking to onlinemarketing.de, Roman Zemner, omnichannel expert at Shopify, said:
Thousands of artists have already chosen Shopify as a sales platform and now, by working with Spotify, we’re bringing fans and musicians even closer together. Artists […] build various brands and companies and we make it easier for them to meet their fans where they are.
This gives artists even more ways to bring their products to their fans – and with a direct connection with their music. All artists can create the connection easily through Spotify for Artists. The service is now available worldwide (Update December 2021).